Author:Ayman Shoukry is the Chief Technology Officer (CTO) of Specright, the first purpose-built platform for Specification Data Management.
This analysis has been published in Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives
In the course of my 20 years of experience in information technology, I’ve seen many tech trends come and go: big data, the cloud, mobile, VR — the list goes on. In the past few years, blockchain technology has made a tremendous splash, promising new ways of working and doing business.
But why is it that some technologies succeed while others simply move through the hype cycle?. It comes down to invention versus innovation. Invention is simply the creation of a new thing, while innovation involves applying that new thing to a real-world problem or a novel approach. When it comes to blockchain, recent real-world applications beyond finance are helping accelerate its transition from an emerging to innovative technology.
Blockchain is more than just cryptocurrencies like Bitcoin. Blockchain technology is based on the concept of a distributed ledger. Instead of a centralized authority, power is distributed across participants on a network.
Blockchain first became popular as a way to transform finance, but the underlying principles of traceability and decentralization go hand in hand with supply chain management.
So how are blockchain and supply chain connected? Before we dive into the technology side, take a look at the products around you: in the grocery store, in your medicine cabinet and through e-commerce brands.
If you compare today’s landscape to 10 or even 20 years ago, these products have drastically changed. Consumers are demanding more variety, different packaging and personalization, which has led to an explosion of products.
These products are also more global in nature and are sourced from different parts of the world. While we all benefit from this as consumers, this has created massive challenges when it comes to bringing these products to market.
For brands to support this level of product development, they have to work with more suppliers and partners than ever. And with consumers and companies connected by the internet, supply chain networks have also become more interconnected and global than before.
Imagine working at a leading brand and trying to juggle multiple products and suppliers across geographies. It becomes difficult to pinpoint where something goes wrong or even understand where bottlenecks are occurring. And that’s where blockchain comes in.
How Blockchain Creates Supply Chain Traceability
By digitizing specifications — products, packaging, formulas and so forth — companies can create a digital thread through their supply chain. This digital thread creates transparency and traceability between brands and their suppliers. Traceability is also an outcome of improved supply chain collaboration.
For example, if a packaging company is making an update to a box that’s used by multiple brands, everyone needs to be on the same page. If not, brands can end up with a box that no longer meets their needs. Today, most of these approvals occur via email — and I think we can all agree that we shouldn’t rely on our inboxes to validate important changes.
In my experience, customers don’t usually ask for blockchain. For example, our customers were asking for new and better ways to collaborate with one another. In fact, many were already doing business together on our platform. This insight led us to develop our own blockchain network as part of our existing platform. Herein lies the insight for how IT leads should think about approaching blockchain for their organization.
How IT Leaders Should Approach Blockchain
So, how can IT leaders work with supply chain teams to successfully deploy blockchain?
They should start by examining their supply chain. Where are the most external partners involved? What are the current methods of communicating and exchanging information? These connection points are ripe for the application of blockchain.
But companies don’t need to immediately revolutionize their ways of working — in fact, it can sometimes be counterproductive. Instead, these companies should focus on “evolutionizing” rather than “revolutionizing” their approach. For many companies, digitizing and mapping specifications is a critical first step that can instantly create more traceability than before. Then over time, as more suppliers and partners begin working in a common platform, companies can deploy blockchain as an underlying technology.
What does this mean for blockchain? Well, you probably won’t hear IT leaders talking about deploying “blockchain” for their supply chains, but rather another application leveraging the technology.
And when this starts to happen, blockchain will officially have moved from invention to innovation.
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Barcelona, July 17, 2025.- According to the magazine “MHD Supply Chain News”, there’s a growing understanding that sustainability and digital transformation go hand in hand. Among companies leading on sustainability:
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Barcelona, September 10, 2024.- In February 2025, Maersk A/S (Maersk), an entity under A.P. Moller – Maersk, and Hapag-Lloyd AG (Hapag-Lloyd) launch their operational collaboration Gemini Cooperation. The ambition is to deliver a flexible and interconnected ocean network with industry-leading schedule reliability above 90 percent once fully phased in
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Barcelona, June 11, 2024.- Supply Chain Brain magazine has highlighted the development of an AI by C.H. Robinson. Logistics management company C.H. Robinson has automated email transactions with shippers using generative e artificial intelligence large language models (LLM), to offer shippers who use email the same speed-to market and cost savings as shippers who are… Continue reading C.H. Robinson uses AI to report rates to an average of 11,000 daily emails to customers and carriers→
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Barcelona, March 6, 2024: Meet us in #SITL 2024 stand K132 in Paris Villepinte. Discover our products and our latest innovations in the #digitalization of #transport processes.
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Barcelona, November 16, 2023.- Can it be said that industrial relocation is dying? This strategy with great logistical implications seems to be dissolving:
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Barcelona, October 24, 2023.- All the news of the AndSoft e-TMS platform, explained by AndSoft Directors and Professionals. On November 29 and 30 in Pavilion 7, IFEMA Madrid, the Logistics & Automation Madrid Fair:
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Barcelona, October 19, 2023.- In less than a year, Amazon will open a new mode of transportation of goods: Drones. Amazon Prime Air will be born in three countries during 2024:
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Barcelona, October 5, 2023.- Climate change promotes our strategies to reduce the carbon footprint and have more sustainable transport and logistics companies. Below are recommendations for its implementation, according to analysis published by Supply Chain Brain magazine:
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Barcelona, October 3, 2023.- The benefits of autonomous trucks, without a human driver, are beginning to be confirmed. Supply Chain Brain magazine highlights them in the following analysis:
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Barcelona, September 26, 2023.- A panel of 14 Forbes Business Council members share effective ways leaders can enhance their supply chain operations to reduce costs, enhance efficiency and drive business growth.:
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Barcelona, September 7, 2023.- Ashok Viswanathan is the director of supply chain analytics at Best Buy and has published an analysis on the value of the last mile in the great moment of ecommerce. Article published in Supply Chain Management Review:
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Barcelona, September 5, 2023.- As reported by Supply Chain Brain magazine, the financial collapse of Yellow, the third-largest less-than-truckload (LTL) carrier in the U.S., will incur some challenges in the transportation world that people might not have considered.
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Barcelona, August 23, 2023.- Transport Topics magazine has published current information on road transport in the USA. The data is indicative, both in the USA and in the rest of the western economies:
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Barcelona, July 26, 2023.- Forbes Magazine: “Let’s explore the ways in which the metaverse, AI and web3 technology are transforming manufacturing and industrial organizations and what the future of this sector may look like as a result”.
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Barcelona, July 5, 2023.- Vivatech 2023 has unveiled the latest technological innovations in mobility. Great ideas, projects with the combination of the latest technologies: